ZET - Online Marketing Lead

About ZET:

At the core we believe that people who are driven by passion are the ones who drive this world.We at ZET are a bunch of passionate people who are on a mission to make a difference in people's lives. We are bringing fintech to the untapped Bharat of 500 million online users. We are building the largest network of trusted agents via a platform that connects consumers to financial brands with the power of technology. Alongside providing a source of income to the largest unemployed sector.

Building for the next billion users, we are determined to expand the reach of fintech to Bharat. Employing millions of agents across tier 2, 3 & 4 cities of India, our app acts as a platform that helps digital first fintech brands reach the users in the untapped parts. Raising $13M in our series A funding in March 2022, we are proud to be backed by General Catalyst, Nexus, Sequoia Surge, Waterbridge and other leading Angel Investors. Starting with only two in 2019, we are now a workforce of high spirited people diligently striving to enable fintech for Bharat.

Responsibilities:

Digital Strategy Development:

- Develop and execute comprehensive digital marketing strategies aligned with overall marketing and business objectives.

- Identify key performance indicators (KPIs) and implement tracking systems to monitor and report on the effectiveness of digital campaigns.

Content Marketing:

- Oversee the creation and distribution of high-quality content across various digital channels, including social media, email marketing, blogs, and websites.

- Ensure content is optimised for SEO and designed to engage and convert target audiences.

Social Media Management:

- Manage and grow our social media presence across platforms such as LinkedIn, Twitter, Facebook, and Instagram.

- Develop and implement social media campaigns, track performance, and adjust strategies as needed.

Influencer Marketing:

- Identify and collaborate with industry influencers and thought leaders to promote our brand, products, and thought leadership content.

- Develop and maintain relationships with influencers, negotiate contracts, and measure the impact of influencer campaigns.

Email Marketing:

- Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.

- Manage the email marketing calendar and ensure timely and relevant communications to subscribers.

Paid Advertising:

- Oversee the planning, execution, and optimization of paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).

- Monitor budgets, ROIs, and CPCs to maximise the impact of paid advertising efforts.

Website Optimization:

- Collaborate with the web development team to ensure the company website is user-friendly, mobile-responsive, and optimised for search engines.

- Implement strategies to improve website traffic, lead generation, and conversion rates.

Analytics and Reporting:

- Use analytics tools to track and report on digital marketing performance, providing insights and recommendations for improvement.

- Prepare regular reports for stakeholders, summarising key metrics and campaign outcomes.

Requirements:

- Bachelor's degree in Marketing, Business, or related field (MBA preferred).

- 8+ years of experience in digital marketing preferably in the BFSI sector.

- Proficiency in using digital marketing tools such as Google Analytics, SEO platforms, email marketing platforms, and social media management tools.

- Proven record in working with the allocated budget to extract the best ROI

- Strong analytical skills and ability to interpret data to drive informed decision-making.

- Excellent communication and project management skills.

- Familiarity with compliance and regulatory guidelines within the BFSI sector