ZenTrades - Manager - Marketing

About ZenTrades:

ZenTrades is a growing product startup with a strong foundation in the world of SaaS (Software as a Service) business solutions for Field Service Management software.

Our Vision and Mission:

At ZenTrades our core focus is towards creating the future of Field Service Management, where trade service professionals will effortlessly harness the power of technology to streamline their operations, enhance customer experiences, and drive growth. Our mission is to revolutionize the way the trade services industry operates by offering an AI-supported Co-Pilot system that will help tradesmen become efficient and enhance their customer satisfaction.

Innovative AI-Powered Solution:

AI-powered modular SaaS business operating system (CRM + ERP), designed for trade services with a focus on compliance and regulations. ZenTrades' founding team consists of UW Madison, and UC Berkeley alumni with solid domain knowledge having built top-notch products and implemented them at Fortune 500 companies.

With its robust CRM+ERP platform featuring a modular software architecture and integrated Generative AI capabilities, ZenTrades delivers a trade-specific operating system that caters to the unique needs of each trade. ZenTrades empowers tradesmen with an AI assistant, LISA (co-pilot), to enhance their sales and service capabilities using Generative AI.

ZenTrades improves operational effectiveness and improves overall customer service by sending informative prompts and nudges. This technology is not only used for customer service; it is also used to provide thorough defect reports, convincing case studies, precise estimations, and even predictive profit analysis.

Link of Product Demo: https://vimeo.com/manage/videos/853218147

Why should you join the ZenTrades Team?

This is an opportunity to be part of the blitz-scaling team shaping an industry's narrative. We are on a mission to revolutionize the Field Service Management domain & boost their sales metrics, productivity, and efficiency by scoring on leadership opportunities that are otherwise lost in the field.

At ZenTrades we foster a culture of openness and we aren't a company where information and ideas exist in silos. Team members are empowered and encouraged to pursue out-of-the-box ideas, think for the organization, and make mistakes that will assist us to grow through which we create a difference in customers and our lives. We encourage our people to challenge the status quo. We value creativity, hard work, initiative, and radical ideas above all else. We value transparency, and vulnerability and love to work with people who are self-driven, resourceful, and want to create an impact. Most importantly it's fun working with a group of people who are passionate about building a legacy.

At ZenTrades we believe in a culture of transparency, vulnerability, and an enormous amount of ownership. The team celebrates success and failure together.

Every Leader within the team is hands-on and has taught the vision of being open to putting the organization's best interest first. The Leader should inspire the team, be resourceful to ensure the team and the organization are successful, and also be hands-on in bringing the best resources within the team and promoting talent.

Position Overview - Marketing Manager

As the Marketing Manager at ZenTrades, you will be stepping into a role of pivotal importance during a critical growth phase of our startup. This is a dynamic and challenging role that involves a blend of creativity, analytical prowess, and strategic thinking to the table. This role is perfectly designed for a startup maven who merges strategic insight and creative talent with strong business acumen, poised to take ZenTrades growth to the next level.

What is in store for you?

As the Marketing Manager at ZenTrades, you will be stepping into a role of pivotal importance during a critical growth phase of our startup. This role seeks a startup enthusiast with strategic depth and creative prowess, ready to propel ZenTrades expansion by mastering product positioning and securing tangible outcomes through hands-on dedication.

Along with this, you will:

- Seize the opportunity to influence ZenTrades strategic journey and contribute to our growth narrative.

- Collaborate closely with the CEO and the heart of our leadership team.

- Tackle complex challenges head-on, leveraging your creativity and leadership to make a meaningful impact.

- Embrace a role that stirs passion for your work, with the power to revolutionize an entire sector.

Day-to-day responsibilities will include:

- Develop and implement a comprehensive marketing strategy to increase brand awareness, generate leads, and support sales objectives.

- Conduct market research to identify trends, competitor strategies, and customer needs to inform marketing strategies.

- Create compelling marketing content, including blog posts, case studies, whitepapers, email campaigns, and social media content, tailored to our target B2B audience.

- Manage and optimize the company's website and social media profiles for SEO to improve visibility and engagement.

- Utilize analytics tools to track campaign performance, website traffic, and conversion rates, making data-driven decisions to improve marketing efforts.

- Work closely with the sales team to align marketing strategies with sales objectives and ensure a seamless customer journey.

- Plan and execute webinars, and online events, and participate in industry conferences to promote our product and establish thought leadership.

- Manage the marketing budget efficiently, allocating resources to various campaigns and initiatives to maximize ROI.

- Stay up-to-date with the latest trends and technologies in B2B marketing and SaaS to keep our marketing efforts innovative and effective.

- Foster strong relationships with customers through regular communication, feedback collection, and engagement strategies to build a loyal community around our product.

You will fit right if you have:

- Degree in Marketing, Business, or a related field.

- A minimum of 5 - 8 years of experience in marketing, with a specific focus on B2B and SaaS.

- Strong understanding of digital marketing strategies, including SEO, email marketing, content marketing, and social media marketing.

- Proven experience in developing and executing successful marketing campaigns.

- Excellent communication and writing skills, with the ability to create engaging and persuasive content.

- Data-driven mindset with strong analytical skills and proficiency in using analytics tools to measure performance.

- Ability to work collaboratively with cross-functional teams, including sales, product development, and customer service.

- Creative thinker with strong problem-solving skills and the ability to adapt quickly to change.

- Experience with marketing automation tools and CRM systems is preferred.

- The ideal candidate is someone who welcomes the challenge of hands-on work, eagerly diving into the details with a steadfast commitment to achieving measurable, superior results.

Note: You will be required to operate from - 4:00 PM PM IST to 2:00 AM PM IST from Pune Location.

If you possess the qualifications and mindset, we're excited to hear from you!