Zelo - Marketing - BTL Operations

Marketing (BTL) Operations

We are looking for a self-motivated individual who is experienced in BTL marketing strategies and techniques and can lead a hardworking and dedicated team to deliver effective marketing events and activations across all our geographies.

Serve as liaison with vendors/agencies on btl marketing-related matters. Keeping track of competition brands and their activities. Develop campaigns with a goal to increase visibility and facilitate new communication material towards consumer to enhance brand adoption.

To Identify and develop new markets for expanding the reach of the organization and ensure timely briefing/ deliveries / execution of assigned tasks /activities as per brand guidelines.

Compulsion: Only those candidates who are based in Bangalore and know Kannada, Telugu and Tamil can apply. Should have experience in BTL Marketing.

Brand Activation :

- Planning & Executing all BTL activities- Events, promotions, corporate/IT parks, malls, societies, RWAs, product placement, & sampling

- Identify, develop, and evaluate marketing strategies based on business objectives, market and local customer characteristics, costs and operational constraints.

- Formulate, direct and coordinate marketing activities and policies to promote Zelo, along with providing advertising support.

- Allocate BTL budget by geographies, time-period, business objective, etc.

- Tracking of activities of competition/ market trends & customer preferences

- Outdoor media, MT branding & activation

- Identify new channels for branding and visibility.

- Responsible for creative development & media planning for all BTL communication

- Establish sustainable relationships with institutions, communities and partner agencies.

Salary range - 4-8 LPA