Zee Unimedia Limited - Channel Marketing Head

Must-Have-

1. Top B school

2. For Bangalore - Kannada is must

3. For Chennai - Tamil is a must.

1. To establish a clear brand proposition for the channel/channels By determining the brand purpose/ POV and the target market for channel growth

- By ensuring that advertising and marketing across all communication media (on - air as well as off-air) is aligned to the Brand POV in order to keep the brand's message clear

- By keeping brand tracks

2. To prepare on air as well as off- air marketing plan (for trade and consumer) and set a marketing budget in alignment with the objective of the channel By formulating strategies keeping in mind the priorities of the channel and keeping abreast of competition and industry trends

- By strategically showcasing the channel/channels to the advertising/trade fraternity and driving marketing alliances for the channel/channels

- By efficient media, planning meet the target ratings (GRP / Reach) for the channel/channels

- By optimally utilizing the allocated marketing budget in creating marketing campaigns to achieve target ratings

- By undertaking various initiatives to gain consumer insights and incorporate findings in marketing initiatives

- By creating innovative marketing campaigns across media vehicles and on Digital Media platforms

3. To stay abreast and ahead of competition By monitoring competition and industry trends, evolving strategies and innovating on a regular basis

Meenakshi