Main Purpose of the position / Key responsibility areas
- Prior experience of OTT categories not mandatory but would be a bonus
- Experience in handling content marketing is a must
- Domain expertise of all social media platforms from both planning and buying perspectives
- Deep knowledge and experience with multiple communication channels and their role in brand marketing
- Communication Development: Working closely with agency partners to create compelling consumer communication backed by strong insights.
- Develop the go-to-market digital plan, owning the entire India digital marketing budget and deciding on the optimum spend allocation to deliver the agreed business goals.
- Responsible for driving Innovation, Engagement across all social media platforms.
- Closely working with central social media teams to drive maximum leverage of network strength
- Drive user acquisition, engagement and retention by optimally investing across digital platforms
- Monitor performance of each platforms; identify and implement opportunities for improvement.
- Ability to build huge people network/ increase the traffic or fans on social media profile pages.
- Optimize results for campaigns by working with creative team on A/B testing content
- Knowledge of Analytics and Planning tools. Google Analytics is mandatory but in addition some exposure to other Analytics tools would be great.
- Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically
- Ability to present data visually
- SPOC for managing relationship with Social/Content Marketing agencies
- Research and implement new techniques and technologies that are relevant for our digital media strategies
- Be directly accountable for the marketing dollars being invested on digital marketing.
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