The Head of Advertising Technology will drive the business's product strategy and innovation leading to immense growth in sales and overall business growth. The Head of Advertising Technology has a passion for developing innovative ad products and an ability to thrive within a fast-paced and rapidly changing business environment. The Head of Advertising Technology enjoys working closely with internal/cross-functional departments assisting them in understanding technical ad campaigns for the effective execution of advertising initiatives. The role of the Head of Advertising Technology is extremely demanding and he must therefore be able to establish priorities, meet tight deadlines, and work under minimal supervision. Leadership/Supervisory Role -&nbsp; The most prominent role of the Head of Advertising Technology is his leadership position over the ad technology department. In his leadership position, the Head of Advertising Technology takes ownership of the more complex ad technology campaign initiatives. The Head of Advertising Technology also plays a mentorship role to key ad technology personnel, ensuring the continuous growth in their professional skills, and assisting in the execution of their duties. Strategy -&nbsp; The Head of Advertising Technology plays a lead strategic role where he leads the development and approval of ad tools, platforms, and process strategies along with the senior sales management. In his strategic role, the Head of Advertising Technology, manages and sets the standardization of ad technology guidelines and strategies. He is also charged with the creation of detailed strategic briefs detailing the scope of technologically related ad campaigns, which are relayed to junior personnel and collaborating personnel in order to align ad efforts that will lead to the achievement of sales goals and targets as well as those of the overall business. Analytics -&nbsp; The Head of Advertising Technology plays an analytical role where he leverages data and metrics in order to establish and manage aggressive ad technology campaigns for the business. The Head of Advertising Technology evaluates new advertising technologies, market trends, business environments, and the performance of the existent campaigns. The Head of Advertising Technology has to have an ability to troubleshoot and analyze the business's campaign issues, determine the root cause and avail actionable solutions. He is responsible for driving product development and the achievement of advertising department sales targets through data analysis. Collaboration -&nbsp; The role of the Head of Advertising Technology, as mentioned, is a collaborative role where he works with senior sales management and key stakeholders in establishing departmental strategies and processes. He also partners with the marketing department and sales personnel, assisting with technical ad technology campaigns in order to ensure smooth execution of advertising initiatives and campaigns as well as to align efforts for the achievement of overall business objectives. He also works with the IT department in ensuring that site design and reporting tools are enhancing user experience, hence, attracting consumers, and enabling achievement of sales targets. Knowledge and Opportunity: The Head of Advertising Technology keeps up with current industry trends and events and is proactive in ensuring effective ad campaign performance through the implementation of the latest best practices. This in turn gives the business a competitive edge and ensures that it stays ahead of its competition in the market. The Head of Advertising Technology conducts regular and consistent research and maintains sound technical knowledge of ad and web operations, and the digital/online and broadcast advertising environment. In this capacity, the Head of Advertising Technology also takes initiative and educates junior advertising technology personnel on ad technology tools and platform best practices in order to ensure optimal performance at all levels of the department.

Mumbai

Zee Entertainment - Product Head - Advertising Technology 

Zee Entertainment - Product Head - Advertising Technology  ,Job Description for Zee Entertainment - Product Head - Advertising Technology  in ZEE5 in  Mumbai for (10-18) years of experience. Apply Now!

Job Description for Zee Entertainment - Product Head - Advertising Technology  in ZEE5 in  Mumbai for (10-18) years of experience. Apply Now!