Key Responsibilities :
Revenue Generation :
- Generation of advertisement revenue from the existing client base through effective retention and cross selling strategies
- Identifying opportunities for new business development for maximizing revenue
- Incremental revenue through selling of impact properties at premium rates, sponsorships, etc.
- Maximize customer base of active advertisers on the channel as against the competition
Account Management :
- Designing exclusive sales pitch for every client and offering them customized solutions as per the brand requirement
- Negotiations with the agencies/clients on the pricing for the closure of the deals
- To continuously map market trends for providing critical inputs for new business development and formulation of selling strategies.
Relationship Management :
- To establish excellent market relationships with the brands and agency contact points
- Managing relationships with internal stakeholder for seamless execution and closure of the deals for the respective channels
Key Interfaces :
Internal :
- Sales Support & Maximization team
- Sales Planning & Strategy, Scheduling
External : Client, Agency
Skills and Competencies :
- Negotiation Skills, Communication skills, Presentation skills, Analytical skills, Understanding of BARC, Data Interpretation Skills, Time Management
Competencies :
Ideal Experience : 2-6 years
Preferred Industry : Broadcast Media /Online Media
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