Zee Entertainment - Copy Lead - Creative

About ZEE5:

ZEE5 is the OTT platform of ZEEL and is one of the fastest growing OTT platforms and Contech organizations in India. With a very strong subscription service, ZEE5 Premium, provides access to over 100+ originals and Top Bollywood blockbusters, apart from 100,000+ hours of network content.

Position Overview:

The Creative Copy-Lead shall be an integral part of creative team in designing best in class communication language/scripts/campaign that entices consumers to view the content on the platform. The incumbent shall be effectively planning, collaborating and working closely with different teams & creative lead on big idea thinking and creative concepts for delivering creative assets that leads to customer acquisition and conversions.

Your Success is our Success:

If you are an exceptional team player who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn, then this role and this team is for you! Self-starter with a "deploy on day one" mindset will be a perfect match for us.

What You'll Do:

- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.

- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.

- To Provide deputy support to the Creative Head

- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals

- To craft and supervise concise corporate and B2B communications and PR initiatives, including mailers and posts.

- Write effective and grammatically correct copy for target audience from conceptualization to final execution.

- To guard the Literal Brand Tonality, as a second to the marketing team.

- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

Who You Are:

- 8-12 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.

- Ideally should have worked on OTT platform and is familiar with long-form and short-form content. Should have worked with agency as well as on client side.

- Proven creative ability: Loves to take a creative brief and transform it into engaging & effective copy concepts and Creative Concept Solutions

- Experience with online advertising, Google Ads preferably.

- Proficient in English language (proofing, grammar, spellings). Have an eye for detail and expertise in editing and proofing. Attention to detail is a must. Even a comma makes a difference

- Able to use new, improved methods of research.

- Highly self-driven and exhibit leadership skills

- Excellent communication and time-management skills, have ability to multitask while copywriting and must be an inclusive team-player.

- Communicate effectively only through words and have a quick turnaround speed.

We are a team dedicated to changing lives with a work hard - play hard attitude because together, we aspire to be extraordinary, not as a goal, but as the standard.

We cannot wait to meet the next member of our team!!