Zee Entertainment - Campaign Manager

Position Overview :

The Campaign Manager shall be an integral part of digital performance marketing team in driving & executing the Google and Facebook Campaigns for building year on year 4x business growth. The incumbent will have a firm grasp on understanding the data and performance marketing tools to build digital analytics capability and a ROI driven approach to create a buzz amongst our viewers.

Your Success is our Success :

If you are an exceptional team player who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn then this role and this team is for you! Self-starters with a "deploy on day one" mindset are the perfect match for us.

What You'll Do :

- Execution and implementation of paid campaigns via Google, Facebook, Programme Channels, Media planning and buying on digital, drive new digital initiatives to generate new demand and convert new subscribers.

- Optimizing ROAS (return on ads spend )

- Ownership of end-to-end paid campaigns execution across channels

- Build intuitive and robust dashboards which will help in measuring and acting upon basis campaign performance.

- Analyze campaign results, develop analytical & data driven methodologies to scale up campaigns efficiently.

Who You Are :

- 2-3 years of hands-on experience in digital performance campaigns on : Google AdWords / FB Ads Manager.

- Managed App Campaigns (App install / App remarking) at scale & Google Search (SEM) campaigns / FB campaigns.

- Has experience of working on tracking & analytics tool - Appsflyer/Adjust.

- Subject matter expert to all things digital, expert in programmatic ad buying, social media planning, social media analytics for growth in content and campaign engagement.

- Highly analytical & good in campaign data analysis & reporting - Excel & Power Point Presentations.

- Good to Have : Has worked across different tools & platforms such as Mix Panel, Google Data Studio, Automating reports from marketing channels, preferable.