Zee - Brand Manager

Key Responsibilities :

1. Build Intelligence for internal and external stakeholders through Research, Data Analysis & Strategic initiatives

2. Strategic reporting for quarterly board updates

3. Build ecosystem efficiency initiatives and ensure smooth execution

4. Driving key strategic interventions with the Project Head in aiming at achieving organization objectives

5. Building the brand strategy for the brand/content that's based on customer forward research insights and implementing the same in conjunction with the Project head

6. Create effective Go-to-market plan targeting all stakeholders to achieve Marketing objectives.

7. Conceptualize, build and implement a 360 degree Marketing communication campaign with optimized media plans.

8. Support the Project Head with high quality, timely marketing inputs and implement tactical initiatives/outreach programs to maximize the value of the brands

9. Managing conversations with all internal and external stakeholders, briefing them on the campaign and communication plan and partnering them through the implementation

10. Preparing project network briefs based on data insights mined through primary or secondary research

11. Use agility, proactiveness and accountability while leading the execution stage

12. Manage project budgets in an organized manner with proper details and accuracy.

13. Ensure smooth finance processes are followed and accurate project expenses are reported in the system