ZebPay - Digital Marketing Manager

About ZebPay

ZebPay is India's oldest and most-loved Bitcoin and crypto asset company, helping - of India's crypto owners buy their first Bitcoin since 2014. With new owners and leaders in 2020, we're expanding our mission to help millions of people in India and around the world to join the Bitcoin revolution through creating best in class technology and user experiences.

Your Career

A career at ZebPay is all about being part of our Ohana (Hawaiian for family!) and working on some of the most challenging, yet fun projects you can find in the software industry. You would be welcomed into a dedicated and inclusive environment where you can learn and collaborate with some of the most talented people in the tech industry.

You

With the rapid growth of blockchain globally and a range of long-term initiatives we are building, the successful candidate will be working with bleeding edge technology in an internationally established team, while having great attention to detail, being a strong team player and having excellent communication skills.

We are looking for someone who is passionate about the tech space, eager to make a difference, and ready for a new challenge.

Responsibilities:

As a Marketing Manager, you will:

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to ZebPay app & website.

- Deploy successful marketing campaigns and own their implementation from ideation to execution.

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

- Develop and manage marketing campaigns aimed at improving subscriber retention & loyalty programs across multiple channels (email, SMS, in-app messaging)

- Partner with internal and external resources to develop and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention techniques.

- Partner with key stakeholders, agencies & partners to develop key messaging points and direct response creative across mediums.

- Produce valuable and engaging content for our website, banners, emailers, ad copies, social media material to hard copy brochures and case studies.

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

- Analyse marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI.

Requirements:

- You are a self-starter, detail oriented and help conceive great ideas AND bring them to life.

- You have a history of developing creative strategy briefs and working alongside creative teams

- You are a team player and desire to collaborate and communicate effectively

- You are a dynamic and critical thinker who understands the broader view of business objectives, but still skilled at managing projects and the details therein to completion, on-time and on-budget

- You have 8+ years of total work experience

- Solid knowledge of analytics tools & communication platforms (e.g., Google Analytics, Appsflyer, Clevertap, MoEngage, etc.)

- Experience in optimizing performance campaigns & driving conversion/ product revenue.

- Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits

- Work at a company that stays ahead of the curve and encourages the use of cutting-edge technology.

- Constant Learning Curve

- Flexible Timings

- You can be as creative as you can

- You are treated as one extended Family

- Learning and Development Policy