Zarget - SEO Specialist

Designation: SEO Specialist

Position Description:

The SEO Specialist at Zarget will be responsible for providing strategic inputs and executing the overall SEO activities to increase Zarget's organic search presence.

Responsibilities include:

- Perform ongoing keyword research including discovery and expansion of keyword opportunities

- Research and implement content recommendations for organic SEO success

- Develop and implement comprehensive link building strategy

- Work with the marketing team to drive SEO in content creation

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Key Skills required:

- Must have experience in doing SEO for B2B / SaaS companies

- Proven success in link building and viral strategies

- An up-to-date, working knowledge of current and projected trends in the SEO industry

- In-depth experience with Google Analytics, Webmaster Tools

- A functional understanding of HTML, JS and CSS (will be an added advantage)

- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills (will be an added advantage)