ZaranTech - SEM Analyst

About Company:

ZaranTech(www.zarantech.com) is a Global IT training and consulting services company with one goal in mind - develop and deliver the highest quality consultants for our clients and customers. As a consulting company, we help organizations to work smarter and grow faster. We consult with our clients to build effective organizations, innovate & grow, reduce costs, manage risk & regulation and leverage talent.

Job Description:

1) Tracking, reporting and analyzing paid search campaigns, Search Engine Marketing (cost per click/cpc), Display Media, Social Networks and leveraging Analytics.

2) Responsible for the management of the CPC campaigns. (Adwords, Bing, 2nd tier engines, vertical portals or channels, etc.) Keyword research, developing ad copy, engine selection budget allocation, landing page selection, CPC and bid management overall account strategy.

3) Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas Create associated keyword expansion roadmap.

4) Managing SEM budgets and Daily/Weekly/Monthly Activities. Develop, implement and maintain paid search strategies and recommendations.

5) Deploying SEM best practices, campaigns, and devices Work towards improving the SEO of the website by working on the Qualifications

6) Run PPC and conduct keyword analysis/research and writing effective ad copies.

7) Perform website analysis and consultation. Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

8) Creating & Managing of GSP (Gmail Sponsored Promotions) Campaign.

9) Good knowledge on A/B testing techniques, Optimizing Landing pages, Social Media Optimization & Marketing (Facebook and LinkedIn Paid Ads), Remarketing Campaigns.

10) Ability to analyze data through web analytics and expert knowledge on Google Analytics and Google Adwords.

What are we looking for:

1) Must have 2-3 years experience in SEM..

2) Must have Working knowledge of HTML.

3) Good knowledge of Search Engine Marketing tactics and guidelines preferred.

Technical Skills : MS OFFICE skills required especially Excel. Google Ad words, MSN/Bing AdCenter, etc

Salary Range: 10-15 LPA