Posted By
Posted in
Sales & Marketing
Job Code
490165
The role:
Working in a fast paced environment, the Digital Search Executive will be responsible for doing search marketing. The successful candidate will have at least 12 months experience in a similar role, having specialised in SEO and PPC- showing evidence of successful campaigns in either field.
Responsibilities:
Email campaigns - set up, distribute, monitor and analyse B2B and B2C email marketing campaigns for a range of clients across a range of industries
SEO, Weekly and monthly technical SEO reports
Create SEO-optimised copy for a range of platforms in the form of blogs, product descriptions, tweets, articles and reports
PPC campaign management - keyword research, campaign set up, monitoring and reporting : Weekly and Monthly Reports
Conduct on-site and off-site SEO audits and competitor analysis
Carry out SEO outreach and link building
Use Google Analytics to analyse and report on key digital marketing campaigns
Ensure KPIs are met across all digital marketing activity
Liaise with the design agency to create online marketing material
Key Skills/Experience:
Previous experience in a similar role - preferably in a digital agency
Strong copywriting and communication skills
A strong working knowledge of the key concepts of digital marketing and the main channels and techniques - SEO, PPC, Social Media, Affiliate Marketing, Email Marketing
A good working knowledge of the major analytics programs - specifically Google Analytics
Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns
Excellent analytical and reporting skills
Strong team-player
Strong organisation skills
Previous blogging and online copywriting experience preferable
Key words:
Digital Marketing Executive, SEO, PPC online marketing, marketing, content writing, digital copy writing, SEO, PPC, marketing executive
Salary Range: 5-8 LPA
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Posted By
Posted in
Sales & Marketing
Job Code
490165