Posted By
Posted in
Sales & Marketing
Job Code
274031
- Conceive optimal methods to communicate to the TG based on the emotional & functional benefits of the brand
- Marketing Campaign Development & Campaign analysis, specific to initiatives
- Driving the brand tone & promise in all aspects of the brands representation.
- Identify/ manage innovative marketing solutions across focus markets, Identify marketing opportunities/create pilots
- Planning on ground marketing activities in RWA's, local markets etc
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Plan and oversee the delivery of all marketing and brand activities across all channels including above the line, direct and digital marketing.
- Commission market research and intelligence to support the strategic direction of the proposition development and the marketing activity.
- Barter Partnerships with Banks, Wallets, Other e-comm partners
- Manage in house social media team, design studio and various other internal stakeholders
These are your strong suits:
- You have a high degree of articulation
- You are verbally articulate and skilled at telling a visual story
- You can quickly synthesize disparate data into a - position and craft messaging that connects with both internal stakeholders and customers
- You have advance level knowledge of social media channels and able to write short & catchy content
- You can effectively balance quantitative evidence and qualitative factors to quickly test and learn (avoiding analysis paralysis)
- You can manage a team
- You have good organizational skills and great eye for detail
You must have
- Post Graduate in Sales / Marketing with a work experience of 3- 5 years experience in a Brand Management / Marketing role
- Prior experience in internet companies is a must.
- Worked in a high pressure target role
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Posted By
Posted in
Sales & Marketing
Job Code
274031