ZappFresh - AVP - Marketing

- Conceive optimal methods to communicate to the TG based on the emotional & functional benefits of the brand

- Marketing Campaign Development & Campaign analysis, specific to initiatives

- Driving the brand tone & promise in all aspects of the brands representation.

- Identify/ manage innovative marketing solutions across focus markets, Identify marketing opportunities/create pilots

- Planning on ground marketing activities in RWA's, local markets etc

- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

- Plan and oversee the delivery of all marketing and brand activities across all channels including above the line, direct and digital marketing.

- Commission market research and intelligence to support the strategic direction of the proposition development and the marketing activity.

- Barter Partnerships with Banks, Wallets, Other e-comm partners

- Manage in house social media team, design studio and various other internal stakeholders

These are your strong suits:

- You have a high degree of articulation

- You are verbally articulate and skilled at telling a visual story

- You can quickly synthesize disparate data into a - position and craft messaging that connects with both internal stakeholders and customers

- You have advance level knowledge of social media channels and able to write short & catchy content

- You can effectively balance quantitative evidence and qualitative factors to quickly test and learn (avoiding analysis paralysis)

- You can manage a team

- You have good organizational skills and great eye for detail

You must have

- Post Graduate in Sales / Marketing with a work experience of 3- 5 years experience in a Brand Management / Marketing role

- Prior experience in internet companies is a must.

- Worked in a high pressure target role