Zapcom - Manager - Digital Marketing

Hiring Digital Marketing Manager.

Designation - Digital Marketing Manager.

Location - Bangalore / Hyderabad.

Experience Required: 8+ Years.

Job Description.

Overview.

Zapcom is seeking a dynamic digital marketing manager who can spearhead our branding efforts using an omnichannel approach.

- In this position, you will be responsible for all aspects of our marketing operations.

- Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.

- Our ideal candidate is someone with experience in marketing, art direction, and social media management.

Key Responsibilities and Accountabilities:.

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Contributes to marketing effectiveness by identifying short-term and longrange issues that must be addressed.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and optimizes spend and performance based on insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Prepare a monthly content calendar which encompasses all areas key to.

- Zapcom's marketing efforts and branding strategy.

- Constantly Monitor, maintain, and improve our company website with relevant updates, blogs and content ideas.

- Promote job openings with paid ad campaigns on LinkedIn and other recruitment platforms.

- Take complete ownership of Zapcom's social handles.

- Work with the marketing team to regularly strategize, guide and brainstorm ideas from a branding perspective.

Qualifications and Experience:

- BS/MS degree in marketing or a related field with 8-12 years of experience.

- Proven working experience in digital marketing.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Experience in optimizing landing pages and user funnels.

- Experience with A/B and multivariate experiments.

- Experience in driving collaterals and campaigns for products and services.

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

- Working knowledge of ad serving tools (e.g., DART, Atlas).

- Experience in setting up and optimizing Google Adwords campaigns.

- Experience in proposal writing.

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Excellent spoken and written communication skills.