YumLane - Head - Digital Marketing

Job Description:

1. Ownership of digital Business of Yumlane-Direct (Customer Acquisition and Retention) starting from scratch.

2. Digital marketing strategy for Channels, Budget allocation, Measurement and CAC Campaign Design and executions.

3. Devising strategies to communicate product offerings through marketing channels and growth hacks

4. Work with agencies to plan, ideate & execute marketing plans

5. Customer/Campaign Analytics, segmentation and marketing ideation based on data

Qualifications:

1. Working knowledge of all digital marketing channels (Social Media, SEM, Affiliate, Display networks, Content marketing, direct marketing, SEO).

2. Should have experience working in startup culture (Food tech startup preferred), or from a related D2C vertical business.

3. Should be analytics/ROI driven.