YPay Card - Head - Marketing

Roles & Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM on-platform and off-platform, social media, influencers, video, display and programmatic campaigns.

- You will map consumer decision journeys for relevant categories and brands with inputs from Consumer,

- Identify trends and insights, and optimize spend and performance based on the insights.

- Support every product launch / animation with relevant digital campaigns & promotions.

- Plan and control of the digital budget across sub-allocations

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Leverage Earned media through influencers strategies

- Ensure seamless adoption and execution between offline and online communication

Requirements:

- 8+ years of experience in Paid Search, Paid Social and Google DV360 Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).

- Experience in growth strategies and media planning & brand Uplift Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth

- Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables

- Experience working with scripts, automation solutions, and various ad personalization

- Fair understanding of third party web tracking tools - Google Analytics, Moengange, Mixpanel, Appsflyer etc

- Good command over Google analytics, search, ad campaigns & optimizations.

- Provide periodical PC reports and present performance improvement plans.

- Optimize targeting according to changing search trends & handle client escalations. Detailed understanding of marketing concepts & brand communications.

- Needs a balanced profile of digital expertise + marketing / brand understanding

- 5- 7 years of relevant experience in Digital Marketing for a consumer focused Brand preferrably in Fintech/Banking

- Agency/ Startup experience is preferred

- In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)

- Digital Expertise: conversant with all forms of digital formats and measurement

- Must have Post Graduation / Masters in Business Management / Communications OR Specialization in Marketing /Media