Youtube Analytics Role - Media & Entertainment Firm

Youtube Analytics for a Media and Entertainment company.

Key impact areas

- This is an anchor role within the central network responsible for social and digital content growth and monetisation, video measurement and contextualisation

- Evangelise short video content performance across business teams for social and digital platforms and build growth programs for stronger content performance and monetisation across business teams

- Be analytical, spot trends basis video performance signals across social assets and digital consumption to drive both TV-OTT outcomes

- Bring clarity to the network content strategy by knowing what consumers are watching across 8B+ videos and content influencers

- Grow the audience faster and grow interactivity between platforms

- Understand user journey between social platforms and OTT and unlock areas decrease friction in seamless interactivity across platforms

- Deliver joint business plans with internal and external content platform partners such as Youtube, Facebook and Google

- Work with external data partners and Tableau / dashboard automation teams to build intuitive and robust tracking mechanisms for successful video performance output

Other skills / attributes

- Has a quantitative / analytical background with a degree in Engineering , Mathematics , Statistics or other quant fields

- Has worked in the content publishing , audience data space with leading social platforms or broadcast networks leading social to OTT growth

- Growth hack mindset to unlock potential growth in audience

- Understands how to unlock performance through consumer behaviour understanding and content format improvements

- Is detail oriented and has excellent problem solving skills with the ability to unpack complex analysis into simple principles

- Is able to collaborate with and influence channel and OTT business teams across the network

- Enjoys working in a dynamic work environment and can build future systems to extract content performance.

- Revels in data led content insights

Potential Industries / Companies / Categories

- Industry : Digital Media, Social Platforms (includes Social analytics teams in Broadcast Networks), AdTech