Younglabs - Co-Founder/Head - Marketing - Startup

Co-founder & Head of Marketing

About Younglabs

Younglabs is a newly founded startup aiming to build a loved brand in the 0-12 year old demographic. We aim to identify whitespaces and launch innovative products that capture the imagination of parents and children alike.

We are in the pre-seed capital stage, working on the product roadmap and building the early team.

About the Role :

Marketing & brand-building is one of the most critical elements in our journey and we are looking for someone with a deep passion for building D2C brands who can join us as Co-founder with significant equity.

More than experience, insight matters. We are looking for a savvy marketer who can span both traditional and modern marketing channels such as Instagram, Youtube etc. with ease and build a superlative brand narrative.

Job description:

- Conceptualizing, developing and executing 360-degree marketing and media plans for brand activation leading to market launch

- Leading and Handling all the ATL and BTL marketing strategies for ROI and brand building initiatives.

- Social Media Management (Facebook, Instagram, Twitter etc.) - from planning and strategizing to executing the content, developing and growing brand on right platforms (like Amazon, Flipkart and Meesho) and generating sales

- Coordinating and Handling agencies & internal stakeholders for timely execution and ensure compliance to set metrics

- Interactions with Advertising, Media and Digital agencies to ensure accurate and on time implementation of Media plans, creatives and artworks.

- Organising and handling marketing and public relation events for an initiative like the launch of new products, seasonal promotions, strategic alliances with influencers/bloggers etc.

Desirable Experience:

- Working with FMCG / Children / Personal Care brands.

- Startup experience is preferable

- Good pulse of full blown Go-to-Market Brand launches

About the founder

Sanjeev has 15 years of overall experience, 5 years in startup leadership teams as Business Head (Loadshare), Chief Sales Officer (DHL) and early core team member at Rivigo

Prior to startup experience Sanjeev 5 years in Management Consulting with Accenture Strategy

Experienced in building teams, product/service PMF and aggressive growth (Done 0 to 36 M USD ARR) ; pre-MBA engineering design experience at NTPC - India's premier energy company