YOptima - Lead Business Analyst

About YOptima Media Solutions Private Limited (http://www.yoptima.com) :

YOptima is a Full-Funnel Programmatic Marketing platform based out of India, with a global client base in US, Australia, SEA, Middle East and India.

Accolades :

- Deloitte Top 50 Fastest Growing Indian Tech companies, 2018

- CIO Review's 20 Most Promising Digital Marketing Service Provider, 2018

- Red Herring Top 100 Global Winner, 2018

Lead Business Analyst :

We are looking for analytically gifted leader. This is an opportunity to combine your analytical skills, creativity and decision making to drive visible business impact.

Responsibilities :

- Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed.

- Design relevant marketing plans and strategies for digital ad campaigns, combining an understanding of consumer behavior, data drove insights and client's product positioning and marketing objectives.

- Analyze campaign performance and audience profiles to find sweet spots and wastages, and make effective marketing decisions to complement machines in driving results.

- Make engaging presentations of findings at multiple levels of stakeholders through visual displays of quantitative information.

- Conduct live experiments to explore new ideas and hypotheses in a cost effective and agile manner, and find ways to scale up marketing campaigns.

Qualifications :

- 6+ years of relevant work experience, including deep expertise and experience with statistical data analysis such as linear models, multivariate analysis, sampling methods.

- Bachelor's or Master's degree in a quantitative discipline (e.g. business administration, engineering, statistics, operations research, economics, computer science, mathematics) from topnotch schools.

Skills :

- Demonstrated self-direction. Demonstrated willingness to both teach others and learn new /techniques.

- Experience with statistical software (e.g. R) and database languages (e.g. SQL) is a bonus.

- Demonstrated skills in selecting the right statistical tools given a data analysis problem.

- Very good at operational discipline and people management skills.