YellowMustard - Digital Marketing Manager

Roles & Responsibilities:

- Plan and execute Social Media Initiatives.

- Initiating and executing Digital Advertising Campaigns.

- Procuring, managing and reach - out to various database.

- Initiation and execution of marketing plans across different mediums.

- Utilize strong analytical ability to evaluate end - to - end customer experience across multiple channels and customer touch points.

- Measure and report performance of all Digital Marketing Campaigns, and asses against goals (ROI & KPI's).

- Liaison with Digital Marketing Agency and other vendor partners.

- Evaluate emerging technologies and evaluate its incorporation in the marketing plans.

- Work cross - functionally with the Sales Team to identify opportunities for growth.

- Undertaking online PR Initiatives.

- Achieve admissions targets through all online channels