Yellow Plate - Lead/Co-Founder - Digital Marketing

Idea Transport World is on a mission to organised this massively unorganised Transport space starting with Passenger Transport. The segment is mirrored by 1) Multiple stakeholders in an extremely unorganised fashion across Demand, Supply, Agency Services and commerce side, 2) manual operations leading to inefficiencies, paper trails etc. 3) Lack of an interconnected, synergy driven ecosystem bringing together all stakeholders on one platform in form of a marketplace.

Idea Transport world is trying to solve this problem via Yellow Plate.

What is Yellow Plate!

We decided to solve challenges concerning the whole Yellow Plate vehicles segment instead of individual segment or sub-segments such as Car, Bus, Trucks etc., since the challenges concerning the whole segment are the same I.e. spread out supply and demand, manual/offline operations; leading to higher in-efficiencies, no one stop solution, paper trails, under-utilisation, price discrepancy, transparency etc.

Yellow Plate is not a vehicle rental platform, it is an enabler. Enabler to millions of stakeholders across Demand, Supply, Agency, Services and Commerce side connected with Yellow Plate vehicles. Vehicle rentals becomes one of the enabling factor by the virtue of an inter-connected ecosystem in form of a market place.

Yellow Plate is a platform in form of an inter-connected open marketplace; enabling all stakeholders (demand, supply, agency, services and trade) connected with Yellow Plate vehicles to 1) get their requirements fulfilled, 2) use Yellow Plate tech platform to automate operations/business, 3) increase business, earn additional income etc.

The Journey so far!

Yellow Plate began operations in Mumbai starting Jan-17, with a ground level execution led approach. We learnt on-ground and think having a bottom-up approach is best suited to solving real challenges. It have touched every segment of stakeholder(s) connected with Yellow Plate cars segments. We are now doing close to $1 million in annual revenues.

Original, Made in India, for India

Yellow Plate is original and caters to necessity (transportation) segment (scalable). Its ecosystem enables diversified base of stakeholders (retail, corporate, hotels, events, rental cos./operators, travel firms/agents, driver, dealers, Insurance/RTO agents, service garage, parts/accessories shops etc.).

Establishing Digital presence

Along with our Tech stack development, we are now looking to on-board someone experienced and skilled at growth hacking, Digital Marketing.

Skills required:

- Conceptualize a digital strategy aligned with business objectives

- Manage social media marketing campaigns and day-to-day activities including:

- Create Innovative content across formats and languages customised for targeted audience/stakeholders.

- Distribution of the content across organic/paid mediums to reach the targeted audience

- Create, curate, and manage all published content (images, video, interactive and written etc.).

- Monitor, listen and respond to users in a - Social- way while cultivating leads and sales.

- Develop and expand community and/or influence outreach efforts.

- Oversee design/display (Profile pictures, Ads, landing pages, Twitter, Other social media, Blogs, etc.)

- Should have knowledge about Social ad campaigns including Google Ad words

- Manage efforts in building Online reviews and reputation.

- Viral Growth techniques - In-App, Social and Offline

Good-to-Have Attributes - Start-up experience, Worked on Growth hacking tools, B2B marketing, SEO

What we are looking for: An entrepreneurial approach, thoughtful, smart, positive and entrepreneurial mindset, confidence in the skill sets, willing to Join a growing Startup, a rational and no non-sense and practical thought process.

Company HO: Mumbai

Position: Full/Part Time. Given bootstrapped compulsions and to have the best resource, we are also considering skilled candidates who can devote 3 to 4 hours every day.

Compensation: The incoming person based on milestones, delivery will receive equity and will be part of leadership team and will be designated co-founder in addition to a small salary.

The exercise: Basis above mentioned context, we look forward to receiving inputs on the below mentioned points to access your candidature?

1. What do you think Yellow Plate is doing?

2. What will be your strategy to marketing/digital, content creation (multiple formats) and distribution (across platforms and how) to reach maximum targeted audience via both organically or/and paid campaigns?

3. Please provide/attach details of your best branding/digital marketing campaigns?

4. If you are based remotely (outside Mumbai), can it pose challenge in accomplishing the set objectives? How can we overcome this challenge?

5. Your expectations from Yellow Plate?

Note: We are looking for explained examples and scenarios you have come up in past and can come up (for Yellow Plate) along with detailed strategy and how you can contribute to the growth of Yellow Plate brand/platform.