YelloSKYE - Growth Manager - Marketing

Growth Manager - Marketing

About YelloSKYE: YelloSKYE Drone-as-a-Service company that powers business with Drone Technology. Our solutions enable Aerial Intelligence, Drone Photography, Reality Capture and Image Analytics for sectors like Real Estate, Industrial & Warehousing, BFSI, Mining , Manufacturing etc . We are backed by IvyCap Ventures and are looking at expanding our business for the next round of growth. Our Operations cover Pan India geography and are looking a full time resource Growth Manager in Marketing working out of our Pune office

Job Description: As a Growth Manager,Marketing at YelloSKYE, you will play a pivotal role in developing and executing marketing strategies to boost our brand presence and achieve business goals.

Key Responsibilities:

- Digital Strategy Development: Collaborate with business team to understand business goals and develop comprehensive digital marketing strategies for growth marketing

- Demand Generation Funnel: Create an Inbound demand Gen funnel for leads from target geography

- Content Marketing: Create, edit, and optimise content for various digital platforms, including websites, blogs, social media, and email marketing campaigns.

- Social Media Management: Manage and grow our social media account by creating and scheduling posts, engaging with followers, and analysing performance metrics.

- SEO and SEM: Conduct keyword research, on-page and off-page SEO optimization, and manage pay-per-click (PPC) advertising campaigns to improve search engine rankings and drive traffic.

- Email Marketing: Plan, execute, and analyse email marketing campaigns, including segmentation, content creation, and A/B testing.

- Analytics and Reporting: Monitor and analyse key performance indicators (KPIs) to track the success of marketing campaigns and provide insights and recommendations for improvement.

- Digital Advertising: Manage campaigns on platforms like Google Ads, Facebook Ads, and others, optimising ad spend to achieve business objectives.

- Manage Third Party relationships: Work with third party agencies to deliver on goals as and when required

- Market Research: Stay up-to-date with industry trends and best practices sharing insights with the leadership team and

Qualifications:

- Bachelor's degree in Marketing, with 5+ years of relevant experience.

- Proven experience in digital marketing, including content creation, social media management, SEO, SEM, and email marketing.

- Proficiency with digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.

- Strong analytical skills and the ability to translate data into actionable insights.

- Excellent communication skills-written, verbal and inter personal

- Creative mindset and a passion for staying updated with the latest digital marketing trends and technologies.

- Adaptable and able to thrive in a fast-paced, dynamic environment.