Xiaomi - Lead - Promoter Program Management - Offline Channels

Promoter Program Management

Scope : Pan India

Key Role : Lead Pan India Mi Promoter & Mi Buddy Program for all offline channels

Responsibility :

- Identify right outlets for Promoter placement

- Design and implement policies for - selection, onboarding, training, performance management for Mi Promoter and Mi Buddy Program

- Maximize productivity of Mi Promoters and Mi Buddy through various interventions

- Monitor and improve retail level impact of promoter placement

- Monitor and improve Xiaomi share at retail level through Mi Promoter & Mi Buddy Program on a daily/weekly basis

- Manage external manpower agencies for sourcing right talent within defined TAT at minimal cost

- Manage overall cost of sellout through Mi Promoter & Mi Buddy Program

- Present cost benefit analysis of promoter program to internal stake holders

- Manage internal & external stake holders and deliver best out of the Mi Promoter & Mi Buddy Program

- Handle other sellout related operations for offline channel

Company background :

- Xiaomi is a young startup started in 2010. Xiaomi is today the worlds 4th largest smartphone brand and worlds largest IOT platform. Xiaomis philosophy is Innovation for everyone and we provide products with (a) best specs and innovation (b) highest quality and (c) honest pricing to all our users.

- We now offer a variety of products and services such as smartphones, smart TVs, smart Air Purifier, smart Routers, smart security cameras, fitness bands, powerbanks and many more.

- Xiaomi launched its India business 4 years ago and in a short period; we have become the most loved technology brand in the country.

Today Xiaomi India is the No. 1 brand across multiple categories, as per the latest IDC reports :

a) No. 1 smartphone brand

b) No. 1 smart TV brand

c) No. 1 fitness wearable brand in India

- Xiaomi India started its offline journey two years ago; in mid-2017. Today we are present in hundreds of cities and towns through our various stores - Mi Home, Mi Studio, Mi Store, and Mi Preferred Partners. We have seen exponential growth in our offline sales over last 2 years - from less than 1% market share in early 2017, to currently 20%+ market share within the offline segment.