Xiaomi - Lead - Brand Marketing

Over the last 7 years, we have strived to improve accessibility for consumers across both online and offline channels.

- Today, Mi.com is the third largest e-commerce platform in India after Amazon and Flipkart (Walmart), as per the latest Counterpoint research report

- Xiaomi India also has the largest exclusive brand offline retail network in the country, according to the Channelplay research report

We are looking for a Strong Brand Marketing Lead.

Roles & Responsibilities :

- Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment

- Build cultural, category & competition learnings for a better innovation pipeline / market specific communication

- Able to link strong customer insights to clear marketing actionables with measurable ROI

- Sound knowledge of ATL (TV, Print, Radio, OOH, Digital etc)- Conceptualization & end to end implementation is a must.

- Able to independently devised marketing calendars with actionables for multiple categories

- Has a proven track record of strong brand credentials having built credible reputation for the brand in both Traditional & digital ecosystems

- Able to Independently manage advertising/agencies

- Partner with the marketing and creative team to provide insights and strategic direction.

- Lead creation of communication briefs, basis the identified insights

- Own campaign assessments and feedback loop for improvements/course corrections

- Sound knowledge of Research including Brand Track, its implications etc

Candidate Profile :

- MBA from a premier institute, working/having worked in handset or Ecommerce companies.

- 8-11 years' experience being in Brand Management.

- Entrepreneurial experience or experience in marketing consultancies will be valued