Xiaomi - Brand Marketing Lead

Brand Marketing Lead

Roles & Responsibilities :

- Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment and ability to translate insights into communications

- Build cultural, category & competition learnings for a better innovation pipeline / market specific communication

- Able to link strong customer insights to clear marketing actionables with measurable ROI

- Create high-impact campaigns for the Indian market

- Sound knowledge of ATL (TV, Print, Radio, OOH, Digital etc)

- Conceptualization & end to end implementation is a must

- Able to independently devised marketing calendars with actionables for multiple categories

- Has a proven track record of strong brand credentials having built credible reputation for the brand in both Traditional & digital ecosystems

- Able to Independently manage advertising/agencies

- Partner with the product marketing and creative team to provide insights and strategic direction.

- Lead creation of communication briefs, basis the identified insights

- Own campaign assessments and feedback loop for improvements/course corrections

- Sound knowledge of Research including Brand Track, its implications etc

Candidate Profile :

- Marketing MBA, working/ having worked in handset or Ecommerce or FMCG or FMCD companies.

- 8-12 years' experience in Brand Management.

- Built a consumer brand (or two) from the ground up.

- Creative storytelling/ storyboarding skills a must.

- Entrepreneurial experience or experience in marketing consultancies/ advertising agencies will be valued.