XAMCHECK - Senior Brand Manager

Roles and Responsibilities :

- Analyze the market in terms of competition and customer insights, for inputs to brand strategies

- Conceptualizing and executing brand strategy for complete range of stakeholders including segmentation, targeting and positioning

- Project-manage branding campaigns and adhering to timelines for roll-out and customer engagement, both internal and external

- Own the entire branding campaign of IMAX transitioning into - ClassKlap ; expected to focus on category creation and thought leadership

- Plan budget allocation and track key performance metrics

- Share OKRs periodically with management for decision making and strategic alignment

- Identify correct branding channels based on deliverables and target audience;

- Managing vendor partners for on-ground execution across states

Qualifications & Experience :

- 4-7 Years of work experience in Branding vertical

- Experience as a team lead or co-lead of a few end-to-end branding campaigns

- Exposure to branding vertical in an early-stage organization will be preferable, but not mandatory

- Expected to have top-notch communication skills - writing and speaking

- Ability to lead with influence and collaborate with inter-functional teams

- Comfortable with juggling projects catering to a highly diversified target audience, from schoolkids- parents in a tier 3 town to school owners or board members in metropolitan cities

- Demonstrable experience in working on brands with an appeal that cut across multiple population segments

- Exposure to social media marketing tools to cater to diverse stakeholders

- Someone who is passionate about making a grassroot impact in the education sector

- Keen insight into the Bharat-India socio-economic divide through prior experience in handling products with a pan-India presence

About IMAX Program :

We are a K-10 education technology company led by passionate people with a common interest in improving education across the country. Our team includes expert academicians and alumni of IITs, IIMs, ISB, NID, RAND Corporation, Teach for India and many other reputed institutes.

We are India's first and only Individualised Progressive Learning Program. We exist because we strongly believe that - No two students are the same- . Founded in 2009 as an education assessment consulting firm, we have partnered with various national and international organizations for impact assessment programs. Our products include:

IMAX - a comprehensive product suite consisting of learning material, assessments, individualised feedback, individualised remedial worksheets, teaching support and digital content.

IMAX++ - a curriculum centric program which combines the IMAX range with the power of technology to deliver individualised and experiential learning through tablet-based support for teachers, hands-on kits for students and phone-based apps for parents.

We are one of the fastest growing education startups in India. We have been adopted by more than 700+ schools, 8000+ teachers and 3,00,000+ students across the country. By 2020, we aim to work with 1 million students and help them achieve their true potential.

We have been covered by CNBC TV 18, The Hindu, Business Standard, VCCircle and YourStory. We have also featured in the prestigious Harvard Business Review as a case study. The culture of the company is dynamic, fast-paced and entrepreneurial, making it an ideal grooming ground for those who want to tread the unchartered path and make a real impact.

We have more than 300 full time employees closely working with each other from offices in Bangalore, Pune, Hyderabad, Chennai and Vijayawada.

We are an equal opportunity employer.

Know more

- Our website: www.imaxprogram.com

- Our vision - Age of Maya: https://www.youtube.com/watch?v=s3qdEPwuA5A

- Our team on education sector: https://www.youtube.com/watch?v=cmjwuXUst2E&t=7s

- Our evolution story: https://medium.com/@naveen_mandava/the-evolution-of-xamcheck- d482976942e0

- Our article on future of education: https://medium.com/@naveen_mandava/be-a-chameleon-not-an-unicorn-in-the-education-market-a0507d45fd36

- Our coverage on CNBC Young Turks: https://www.youtube.com/watch?v=eHv0wELkd6k

- Our investors say this about us - https://yourstory.com/2016/01/future-school-education/

- Our impact in schools: https://www.youtube.com/watch?v=Dqux4XzSP-k&t=92s

- Customer testimonials

i. https://www.youtube.com/watch?v=vv-wUIM6whc
ii. https://www.youtube.com/watch?v=dNqLKZqcc8w
iii. https://www.youtube.com/watch?v=MPlK8EDMzuQ
iv. https://www.youtube.com/watch?v=GucVRsLzVo4