Writer Corporation - Manager - Marketing

- Develop strategic communications planning for promotion and dissemination of corporate and marketing content .

- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and Competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share

- Meets marketing and sales financial objectives by forecasting requirements; works on annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

- Plan and execute all web campaigns, webinars, maintain website, SEO/SEM, blogs, marketing database, email, social media and display advertising campaigns.

- Working through research agencies like Gartner, Celent, Forrester and others for market research, product enhancements and creating and enhancing better Goto Market strategies

- Maintaining media relations through press releases, organizing press conferences & media interviews.

- Planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; Track ROI/effectiveness.

- Provides information by collecting, analyzing, and summarizing data and trends.

- To create, maintain and update collateral /company promotional material/newsletters.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Manage and maintain relationships with Marketing/PR agencies/vendor partners and get all related activities completed within timelines

- Work with branches for all branding & internal communication initiatives

Requirements

- Relevant product and industry knowledge

- Experience in Digital Marketing with a focus in Content Development and reporting,

- Expert knowledge in the latest in digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy.

- Copywriting and copyediting

- Strong working knowledge of SEO, SEM, HTML, Word Press, Email Campaign systems, Facebook, Twitter, YouTube, and Instagram;

- Good knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools (e.g., DART, Atlas)

- Up-to-date with the latest trends and best practices in online marketing and measurement