Wooplr - Manager - Digital Marketing

Position: Digital Marketing Manager

Responsibilities:

- Drive high quality and high volume app installs across Wooplr's Android, iOS and Windows Phone apps via multiple acquisition channels

- Develop strategies that increase app downloads, engagement and conversion

- Provide expertise in developing and adapting strategies for SEM/SEO, Personalization, E-mail Marketing, Customer Acquisition and Retention, Social Engagement and Brand Media

- Defining success metrics (KPIs) and reporting needs for campaigns (pre & post)

- Competition trend mapping - Identify product opportunities through competitive research and testing

Required Qualification:

- 3-4 years in digital media planning either in an advertising / media agency or an eCommerce company

- Proven capability of driving large scale customer acquisition through digital marketing

- Hands-on expertise paid / organic traffic sources including SEM / Social / Other paid media besides analyzing keywords, ad copy, bidding strategies and landing page URLs to maximize results, drive volume, and reach company targets

- Experience in eCommerce, email marketing and social media

- High on analytical skills and derive actionable insights from a lot of data including tracking, reporting and analysis of campaigns. Provide weekly, monthly and quarterly activity, efficiency and management reports. Preparation of reports, statistics, and presentations.

- Role requires a strong understanding of effective marketing strategies across all major digital media channels, conversion funnel optimization with the goal of new customer acquisition to build brand loyalty.

- Proactively create forecasts, identify trends and create models to predict and improve performance across all campaigns/channels

Good to have:

- Google Analytics Certification

- Google AdWords Certification

- Previous experience in a similar digital marketing role

Experience: 3-6 years

About the Company:

Wooplr is building the future of mobile shopping in India. Wooplr makes it easy and fun for people to discover and share shopping finds based on location, interest and social circles. Wooplr is based out of Bangalore.

As part of the package, you will also be offered lucrative equity (stock) options in one of the most exciting startups in India currently - Wooplr has been listed as one the Top 15 Startups (2015) by the Economic Times. Wooplr is backed by top Angels.