WNS - Assistant Manager - Marketing/Inside Sales

Job Description

- Generate maximum MQLs/SALs in order to meet targeted number of opportunities

- Track opportunities generated for your respective accounts until they are progressed to a closed status

- Plan and manage campaign calendar for assigned vertical/s

- Design focused campaigns; coordinate to ensure relevant marketing materials are ready prior to launch

- Effectively manage message-mix across WNS offerings and related campaigns

- Ensure maximum account & contact penetration across campaigns

- Build accurate and consistent talking points for each campaign based on the messaging including: Killer Questions, Win-Result statements

- Make maximum calls daily to Director/VP+ levels

- Speedily go through gate keepers via relationship building skills, get a buy in from multiple decision makers for setting up the meeting within an account

- Understand org structures and establish connects with CXO/VP/Director contacts

- Expand prospect database across functions via extensive research

- Identify and establish connects with the following in every account pursued:

- Economic Buying Influencers

- User Buying Influencers

- Technical Buying Influencers

Coaches

- Assist Sales and BU leaders to identify/build target accounts

- Conduct research (via Google, Hoovers, LinkedIn and other sources) to help identify the target accounts and to map the outsourcing landscape in every target account along with competitive intelligence

- Assist in development of account plans of target accounts (Map the organization with names/ titles of key decision makers for each line of business around business units, CEO organization direct reports, Board, shared services units, advisors)