Location : Bangalore
Designation : AM
Shift Timing : 11 am to 8 pm
Process Description:
- Marketing analytics for UK based loyalty management client
Job Responsibilities:
- Regular Client interaction and co-ordination with various stakeholders
- Meet client SLAs around accuracy and timeliness of campaigns and adhoc project deliveries.
- Managing campaigns operations, analysis and business intelligence processes
- Lead a team of experienced analysts and provide tactical directions towards business goals
- Ability to anticipate process changes, client expectations and deliver accordingly
- Understand client briefs for various projects on Multi-coalition campaign management & analysis, design analysis methodology, derive insights, deliver output in requested format and provide recommendations
- Continuous process improvement
Competency- Skills & Knowledge/ Values and Behaviours:
- Prior people, client and project management experience is must.
- B. Tech / B.E/ B. Stats / MBA with hands on experience in loyalty marketing and Campaign Management processes
- Experience of working on B2B and B2C customer data
- Understanding of campaign management tools and SQL
- Experience of UNICA and BI tools is desirable
- Sound hands on understanding of campaign management life cycle
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