WizIQ - Manager - Online Marketing - Website & Nurturing

Introduction to WizIQ :

Steven from Washington DC is sitting on a chair holding his iPad and teaching - The Science of Decisions - online to his students using WizIQ Virtual Classroom. Salma from Dubai is attending Steven's live class on her Android tablet and Ramesh from Bangalore, India, is attending the same class on his laptop.

WizIQ enables one to provide real-time or self-paced learning by helping to build, manage, and market courses from their own self-branded domain.Over 400,000 teachers & trainers & 1000s of educational and training service providers from 100+ countries, have delivered more than 1 billion minutes of live online learning to 4 million students using WizIQ's award winning products. With 80% of revenues from outside India, it is one of the true global software product companies based out of India.

WizIQ is backed by Bertelsmann (a media, services and education company operating in about 50 countries, whose other India investments include Saavn & Pepperfry.com) and Kaizen, a private equity fund focused on the education sector.

For more information, visit: www.wiziq.com

About the role :

Designation : Online Marketing Manager (Website & Nurturing)

Work Location : Gurgaon

Reporting to : Senior Manager, Online Marketing

Qualification : MBA (Marketing) or Engineering degree

Years of Experience : 2-5 years of online marketing in eCommerce / Saas / B2B companies

Role Description :

- You will be responsible for the product & project management of our pre-login website. You will formulate hypothesis to remove barriers in signups, run Conversion Rate Optimization experiments to validate and then get results implemented by making design & content changes. KPI would be improvement in Website Conversion Rate for this.

- You'll own the nurturing campaign for website, blog and outbound campaign landing pages. You will identify the segments, triggers and messaging of nurturing mailers with aim to nudge customers down the marketing funnel. KPI would be Trials to Customers Conversion Rate.

- You'll own the delivery of marketing newsletters. You will work to reduce bounces and improve open rates and click rates.

How Will Your Typical Day Look Like- This role is very hands-on, cross-functional and collaborative in nature.

Here's a sample :

- Analyze the performance issue of new home page and create a project plan to be sent to engineering manager

- Follow up with designer and html developer on the new pages which you had assigned last week

- Setup a new CRO experiment on signup page to check the impact of new additional fields in form

- Review the performance of last quarter's newsletters and plan activities for email marketing executive to improve newsletter deliverability and unsubscribe metrics

- Get on a call with Act-On account manager to figure out the two way update of leads between Act-On and Zoho

What do we expect from you :

- Should be excited by numbers (You chew vlookups & pivottables for breakfast!)

- Experience with email marketing and website design projects

- Impeccable written and verbal communication

What do we offer :

- A company that is redefining how education is delivered and consumed world over.

- Ample tough jobs (from 70:20:10 model) which will groom you to be leader in B2B/Saas marketing and EdTech industry

- Smart colleagues who will challenge you to expand your horizon

- An open culture where diverse opinions are encouraged

If interested, kindly share your updated CV with following details:

Total experience:
Relevant experience:
Current CTC (Fixed + Variable):
Expected CTC:
Notice Period:
Reason for Change:
Current Location:

Salary Range : 15-20 LPA