Wittyparrot - Digital Marketing

Digital Marketing

About WittyParrot:

WittyParrot ( http://www.wittyparrot.com ), a fast growing SaaS product company, is looking for digital marketers, with strong an eye for details. You should be solid at what you are doing, with at least 2-3 years of experience in lead generation, lead qualification, communication, brand building and conversion, etc.

Responsibilities:

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

Requirements:

- BS/MS degree in marketing or a related field

- 2-3 years of experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of marketing automation tools (e.g., Eloqua, HubSpot, Pardot etc.)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement