WithMe - Head - User Acquisition & Engagement

WithMe is a disruptive internet start-up focused on fashion. The company is founded by four professionals from premier management institutes (IIM/XLRI), each having 10-13 years of work experience in entrepreneurial, CXO, consulting and fund management roles, at companies like McKinsey, IDFC Private Equity, Tata AIG. We intend to launch our app in July 2015 and are looking to hire someone who can work with us to drive User Acquisition and Engagement, through a combination of offline and online marketing initiatives.

This role offers you an opportunity to :

- Work with a startup to create an app that has global appeal and disruptive functionalities

- In a highly professional work environment;

- A role that will give you substantial authority, freedom and responsibilities and

- An opportunity for significant wealth creation

Key requirement: Someone who can connect with potential users of our app - what are their fashion related preferences, their interests, aspirations; where do they spend time offline and online etc.; and ensure massive propagation of our app among these users (largely the youth)

Key responsibilities :

- Provide inputs for product development based on extensive interactions with potential app users

- Collate feedback from these users post app launch and convert these to suggested improvements in the app

- Plan and actively participate in product launch related events (offline and online) and future phases of product upgrades

- Create/support content creation for online marketing; help pick fashion & shopping trends - identify and on-board key influencers (bloggers, designers, fashion magazines etc.) who can help propagate the app

- Generate and implement ideas for offline marketing - all designed to generate buzz around the app

- Guide in-house fashion experts to provide quality inputs to app users during interactions over the app platform

- Help formulate value proposition for and participate in important meetings with key experts, brands, designers etc.; help screen and select experts and ensure quality on boarding of relevant experts

Qualifications :

- Passionate about working with a start-up

- Very high energy levels, strong communication and problem solving skills

- Age group : 22-28 years; 2-5 years prior work experience in any of the following, in the context of products targeted at the youth

- Fashion industry (brands, retailers); esp picking fashion trends, brand promotions, merchandising, working with fashion designers etc. Someone who has spent lot of time with customers/ in market or

- In a start-up in the internet/fashion space or

- As a freelancer/in a firm for social media marketing, PR etc.

- Someone who loves shopping, follows fashion trends, has a good fashion sense herself

- Spends significant time online, active on Instagram, facebook, pinterest. Posts pics, blogs etc. on fashion/lifestyle

- MBA, with prior education in marketing or fashion is preferred

- Ideally, an active fashion blogger

The position can be based in Mumbai or Gurgaon.