Wishup - Manager - Adwords/SEM - IIT/IIM/NIT/BITS

Wishup is currently seeking to recruit an exceptional all-rounder Digital Marketing Manager to join our team and further develop the company's marketing strategy/brand image. It is a prerequisite that the successful candidate has previous B2C digital marketing experience and a strong focus in online marketing using all online marketing tools (SEM, SEO, inbound marketing, social media, content creation)

Role and responsibilities:

- Create, set-up and execute marketing activities across various channels about the brand and its products

- Focus on revenue and performance-based media to drive user acquisition (Organic Search, Paid Search, Display Advertising, Online Video and Mobile)

- Manage campaign strategy, budget and execution while achieving key performance metric goals

- Develop and present social media strategies - channel management, influencer outreach, generating content and developing interactive content

- Track, measure and work across channels to optimize channel mix, budget allocation, and marketing spend efficiency

- Manage customer metrics and analytics to understand buyer behavior

- Create and manage interdisciplinary projects that maximize customer loyalty and satisfaction

- Create customer traction via multilevel marketing activities

- Get involved with events - organizers, affiliate programs and individual affiliates

- Cooperate directly with and support sales team

Key Requirements:

- Solid digital marketing experience in the B2C sector (development and execution of B2C acquisition strategies)

- At least 2-3 years- experience in SEM, SEO, Mobile and Facebook with a proven track record of successful campaigns

- Excellent level of written and spoken English

- Excellent understanding and knowledge of social media

- Keyword management and landing page optimization

- Robust knowledge of the ever-changing internet marketing landscapes

- Previous experience working on online marketing campaigns would be advantageous

- Hyperlocal/ E-commerce industry experience is a plus

- Experience in mobile marketing a HUGE plus

Person specification:

- Self-starter with strong multitasking skills

- Creative mindset with hands on approach

- A strong personality who is confident and comfortable working autonomously with minimal supervision

- Has a desire to be involved in all things digital and experiment in newest marketing techniques

- Energetic and commercially minded with strong project management skills and ability to prioritize assignments so that all deadlines are met

- Flexibility to adapt to changing needs of the market and the company

- Ability to work effectively with people in different locations

We offer:

- Salary (5-6L + Revenue Share) + Equity

- Excellent support & training

- A dynamic, highly motivated and social team

- Fantastic career development opportunities