Wishlink - Digital Marketing Executive

Responsibilities :

- Execute creator acquisition campaigns across digital platforms, including Meta Ads, Google Ads, Email, and Website.

- Conduct keyword research, audience segmentation, and targeting to handle and optimize acquisition campaigns.

- Scale campaigns, monitor data continuously, analyze analytics, interpret data, and optimize performance.

- Constantly experiment to maximize creator sign-ups.

- Own conversion funnel KPIs and report data for interpretation.

What We're Seeking ?

- 2-3 years of experience in growth roles and managing conversion campaigns.

- Exposure to Meta Suite, Google Ads, Email Marketing tools, and SEO optimization.

- Analytical skills to analyze market trends, customer behavior, and competitor activities, identifying opportunities and recommending marketing initiatives.

- Experience in data reporting, analysis, and interpretation using Excel to derive actionable insights.

- Ability to collaborate effectively with cross-functional teams.

- Adaptability to changing business needs and priorities.