In this role you will handle end to end marketing responsibilities and define the key service line positioning of Cybersecurity & Risk Services (CRS) and drive the go-to-market plan to meet business objectives. This position will work closely with sales, practice, and the rest of the marketing team. In this important role, you will help manage analyst relations, service/product positioning, campaigns, messaging, and collaterals as well as the corporate website and the full library of sales enablement materials. The role demands deep understanding of the Cybersecurity & Risk services market and the candidate should be able to translate this knowledge into high-impact materials that clearly communicate the value of our offerings to the marketplace and achieve practice business goals.  Primary responsibilities :   - Analyst & Advisory Relationship (Influencer Marketing)  - Analyst Relationship Management, Competitive Report participation and submission, Strategic Advisory Sessions, Analyst Inquiry, Analyst Briefings  - Advisory Relationship Management & Communication  Market Planning & Analysis :   - Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis.   - Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed.   - Core Competency Identification & Brand & Positioning  Positioning & Messaging :  - Value Proposition DevelopmentCreate high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services / Solutions  - Develop vertical-specific content and materials to better reach target industries and partner-specific materials   Go-to-Market :  Field Marketing Programs - Define the field marketing programs - trade shows, drive promotions, webcasts, websites, and direct mail.   Thought Leadership - Create Point-of-view papers   Public/Analyst Relations :   Digital Marketing - Blogs, Social media, Website development and traffic analysis  Collateral - Video, high quality designed brochures, videos, scenarios, story boarding  Customer Relationship :   Account-Based Marketing :   - Develop and manage customer marketing/reference materials including case studies, customer videos, and customer profiles  - Marketing ROI  - Develop and track budgets.   - Measure success of various marketing campaigns.   - Drive profitable sales, brand growth and loyalty for a number of solution marketing areas  - Help achieve product business objectives and revenue goals.   Requirements include:  - 7 or more years of software/services product marketing experience  - Good know knowledge of Cybersecurity & Risk Services market preferred   - Excellent verbal and written presentation skills   - Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development   - Experience in developing effective and creative product marketing collateral, such as Web content, data sheets, and white papers   - A deep understanding of the enterprise Information Technology services market   - Engg + MBA from a premier B-School   - Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law  The Apply Button will redirect you to website. Please apply there as well

Bangalore

Wipro - Marketing Role - Innovation & Technology Vertical - IIT/NIT/BITS/IIM/MDI  

Wipro - Marketing Role - Innovation & Technology Vertical - IIT/NIT/BITS/IIM/MDI   ,Job Description for Wipro - Marketing Role - Innovation & Technology Vertical - IIT/NIT/BITS/IIM/MDI   in Wipro Technologies in  Bangalore for (7-10) years of experience. Apply Now!

Job Description for Wipro - Marketing Role - Innovation & Technology Vertical - IIT/NIT/BITS/IIM/MDI   in Wipro Technologies in  Bangalore for (7-10) years of experience. Apply Now!