1.Brand Activities: - To work in close tandem with Brand managers for execution and coordination of BTL activities including design of POS material (through external agency & internal design studio), vendor management, packaging and activations. - Coordinate and ensure timely delivery of POS material, gifts, catalogues and other promotional requisites for exhibition participation and planning across sales branches. - Ideation & execution of new BTL initiatives as per the activity calendar for focused branches. 2.E Commerce & Digital Activities: - Interface for E Commerce portals to facilitate billing, stock movement and accounting as a sales office operation for coordination across branches with E Commerce direct parties. - Maintain and share weekly and monthly MIS reports for Sales numbers in E Commerce, competition tracking on pricing & new products launched. - Work closely with the digital agency to understand and contribute in the Digital Marketing initiatives and maintain an MIS with analytics for the same. 3. MIS Activities - Monthly MIS of consumer lighting sales of product & market level and tracking of competitor activities like tracking of schemes and new launches. - MIS at product level for development of Key Indicator document. - MIS for APSP spends across brands and spend tracking for the brand team. 4. Digital Campaigns and Portal Promotions Management - Tracking dashboard progress of digital campaigns in terms of reach, frequency, brand lift etc. - Optimizing advertising cost on portals like Amazon and Flipkart and to ensure that the digital objectives are met. - Suggest new initiatives for promoting on Digital Platforms and to ensure holistic visibility during the campaigns

Bangalore

Wipro - Marketing Executive  

Wipro - Marketing Executive   ,Job Description for Wipro - Marketing Executive   in Wipro in  Bangalore for (2-4) years of experience. Apply Now!

Job Description for Wipro - Marketing Executive   in Wipro in  Bangalore for (2-4) years of experience. Apply Now!