The primary responsibility is to handle Marketing of Switches to generate demand to maximize revenue and profits through driving multiple activities round the year. The key responsibilities will be - Brand/Product Management: - Will be responsible for the complete product portfolio of Switches; Gain technical understanding of the all the SKUs and continuously evaluate the range gaps and fill those on priority. - Periodically evaluate the competitors/competition and benchmarking our products vis-a-vis range, pricing and schemes - Develop assets of Brand including Brand name, brand identity, elements for branding, packaging and communication material - Handle Branding agencies to develop designs and digital assets and create POS materials with clear messaging - Work on pricing strategy to ensure positioning is achieved as per brand requirements Digital Marketing/eCommerce - Lead the overall strategy, planning and execution for all Ecomm platforms - Drive the overall Digital marketing strategy including campaign suggestions, video concepts, budget management and hygiene check. - Digital campaigns management by optimizing key metrics such as CPM, CPV, VTR, CTR etc. - Continuous improvement in AMS campaigns to reduce ACos and drive business. - Responsible for website management and deliver activities to drive traffic to the website - Explainer videos for the products, other promotion videos as and when required Influencer Programs - Will be driving the engagement/loyalty program for the Architects. - Drive ABM program with the target audience and create relevant content in coordination with the technical team. - Also will be responsible for driving electrician loyalty program Trade Marketing/Marketing Activities - Drive the retail loyalty program by rolling out competitive secondary schemes and ensure better participation from all retailers - Will also be driving the secondary schemes for the retail markets who are not part of Loyalty Program - Training and product manuals to be prepared, take training sessions to ensure team understands the product efficacies and key selling points - Liaison with marketing agencies for design assets of POSM materials - Create content for product catalog including photoshoot and technical product details - Plan and dispatch product samples along with sample stocks planning - Candidates from Building materials and related industry will be preferred - Having sound knowledge of B2B business is required - Marketing experience is a MUST

Bangalore

Wipro Consumer Care - Brand Manager - Switches Business 

Wipro Consumer Care - Brand Manager - Switches Business  ,Job Description for Wipro Consumer Care - Brand Manager - Switches Business  in Wipro Consumer Care in  Bangalore for (3-6) years of experience. Apply Now!

Job Description for Wipro Consumer Care - Brand Manager - Switches Business  in Wipro Consumer Care in  Bangalore for (3-6) years of experience. Apply Now!