Wipro Consumer Care - Brand Manager

Brand Manager

- Wipro's Consumer Lighting division is looking for an Ace Brand Manager to handle its upcoming appliances product portfolio

- Identifying the right product mix.

- End to End Product life cycle management.

- Conceptualizing, prototyping, testing of new product ideas.

- Packaging ; Ownership of Packaging Design

- Vendor Management ; Identifying and working with vendors on the new product ranges.

- Product Launches ; Working with sales teams and channel partners to ensure successful launches of the products.

- Promotional Activities ; Drive promotional plan through various brand building activities

- Digital ; Increasing visibility of the products in Digital media and driving eCommerce.

- Collaterals ; Working with Agencies to create collaterals like POP and Catalogues.

- Growth Strategy ; Identifying growth opportunities and developing strategy to tap market potential

- Ensure higher realization by driving new product sales, training team on concept selling and creating strong communication platform (??)

- Channel Partner Engagement ; Facilitate sales through channel by motivating channel network

- Competition Mapping ; Track competition and provide inputs on trends and competitor's activities