Wingify - Senior Manager - Product Marketing

Wingify is looking for a Product Marketing Manager who will be responsible to take products and features to market, own its messaging and external communication, and bring market feedback to the product and engineering team.

- As a Product Marketing Manager, your role will span across the boundaries of sales, product, marketing, and customer success.

- You will be expected to create product and feature pitches, messaging, and positioning across channels that help drive product growth.

What does the role entail?

- Product messaging: Zero-in on the ideal customer profile for a product and/or feature and create messaging that makes understanding the product or feature easy, which leads to interest generation

- Research: Support product, feature, and market research to support product communication

- Formulate GTM: Identify the different marketing channels that can be utilised for go-to-market, their potential impact, their priorities, and timelines. Own the product narrative going out in the market to help communicate value to prospects and the opportunities in the pipeline

- Writing content across channels: Translate the product messaging into different marketing materials like web pages, sales enablement collaterals, emails, ad copies, blogs, etc

- Use case writing: Do customer feedback and research with the objective of identifying their use case of the product or feature, identifying the impact the product/feature has had on the customers business, and convert that into inspiring stories

- Program management: Efficiently collaborate with members of the different marketing sub-functions, product, pre-sales, engineering and other functions to deliver on planned activities

- Impact analysis and agility: Identify the performance of the different GTM activities and adjust the messaging/way forward accordingly

KRA ownership:

Primary KRA:

- Product growth metrics

Secondary KRA:

Quality of communication, execution, and distribution metrics Some other functions you would be working with :

- Product Management/Engineering: Align with the product roadmap and have a strong understanding of the reason why the product/feature is being built

- Customer Success: Identify feature adoption for existing customers and take necessary actions

- Design: Ensure all marketing communication is visually appealing and in accordance with design guidelines

- Web-development: Take marketing communication live on the website as per the go-to-market activities and ensure visitor interaction is smooth