Wingify - Content Marketer

1. Develop an understanding of the industry and our target audience and create content to address their needs.

2. Deliver 3-4 resources each month to drive traffic, engagement, and leads. Examples include blog articles, ebooks, whitepapers, infographics, guides, templates, videos, etc.

3. Contribute to the content calendar and maintain a steady pipeline of content resources published each month.

4. Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content.

The key skills required for the role are:

Clinical research skills: the ability to track down meaningful (and not just any)data wherever it exists on the web.

Clear communication skills: the ability to distill the research down and communicate it in a way that the target reader can easily understand and acquire learning from.

Being objective first, creative second: because unlike art, the way content is delivered should not be open to interpretations. Else, the value it provides cannot be objective.

Basics of SEO.