Wingify - Brand Manager

- Responsible for increasing awareness & growth of the VWO brand globally

- Implement brand strategies, marketing initiatives, brand campaigns, and media strategy to increase brand awareness, grow market share and ensure consistent messaging across all brand impression/touch points

- Define and oversee accurate usage of brand identity and provide brand guidance for the organization assuring brand integrity and consistency

- Ensure consistency with company strategy, commitments and goals across all product lines

- Translate strategic business objectives and messaging into creative concepts and deliverables

- Collaborate with leadership, marketing team members, product management, and sales to write, design, layout, and prepare all brand creative works

- Work on PR - news- cycle strategy and supporting content to drive maximum impressions

- Develop social/PR/influencer campaigns to reach, influence and grow engaged followers and boost site traffic

- Responsible for shortlisting, building a compelling use story, applying and tracking award submissions

- Responsible for building relationships with industry analysts, media, publications etc to ensure our brand is covered adequately across the globe

- Building the VWO brand as a thought leader by getting industry experts in house organic speaking opportunities

Skills & Experience Required:

- 6 to 8 years of brand building experience with a fast growing SaaS or Tech company

- Bachelor's degree required (preferably in marketing/business/communications)

- Ability to analyse data and develop actionable insights.

- Personable with strong verbal and written communication skills; solid business acumen, able to clearly communicate objectives and outcomes with marketing leaders and cross-functional teams, and present material to a variety of audiences.

- Strong project management skills including a demonstrated ability to deliver against aggressive deadlines and juggle multiple tasks and projects through cross-functional teams and external agencies.

- Ability to translate positioning strategy into creative strategy and execution.