Wingify - AM - Product Marketing

As a product marketer, you will be our chief evangelist responsible for telling the world (and company) the story of our product. You will be expected to be an expert for all our product features and their benefits. Additionally, you will be charged with crafting the strategy around launching and promoting new features in the market.

Key Responsibilities

- Product positioning - develop product positioning and messaging in close association with the product management team to differentiate the product in the market.

- Ensure positioning is consistently communicated through internal & external channels together with the product team, educate both internal and external stakeholders on our product features and their benefits

- Content generation - create content (e.g. sales documentation, product videos, website copy, blog posts, ebooks etc.) to articulate the benefits of our products to the world.

- Take complete ownership of the product blog with regular updates and varied forms of content.

- GTM strategy and product launch - participate in planning the go-to-market strategy of new product features and releases.

- Manage the cross functional implementation of the feature launch plan

- Measure and optimize the buyer journey as it relates to product feature adoption and usage.

- Market intelligence - Gather market intelligence on buyers and users.

- Be an expert on our buyers, how they buy and their buying criteria etc.

- Also understand competitors in the market, their offerings and how we stand against them.

Qualifications

- Graduation in B.Tech

- Master's in business or marketing with a relevant experience

- Strong written communication skills

- Excellent people management skills to work with cross-functional teams

- High innate motivation as well as superior project management skills to conceive marketing programs, get organizational buy in and execute their ideas

Wingify is an India based fast-growing software company that makes technology products that are globally admired such as Visual Website Optimizer and PushCrew. Our products are loved by thousands of businesses and users across 90+ countries, and the customer list includes brands like Microsoft, Lenovo, Walt Disney, Target, Ebay and Airforce.com.

Salary Range: 7 - 13 LPA