WIN - Paid Ad Digital Marketing Specialist - PPC

ABOUT US

WIN is the fastest growing, tech-driven real estate services company in the US. We are in a start-up mode in India and looking to build our India team with talented colleagues. We are continuing to build an innovative, tech-driven services platform to provide essential services for millions of homes and commercial establishments. We are an Entrepreneur 500 company, and recognized as the Most Innovative Home Services Company.

LOCATION

Initially, the position will be remote. Eventually, based out of our NOIDA offices.

ABOUT THE POSITION

The Paid Digital Marketing Specialist's mission is to own multiple marketing campaigns on Facebook, Instagram and Messenger to drive conversions and brand awareness.

KEY DUTIES AND RESPONSIBILITIES

- Manage, test, scale, and optimize paid ad campaigns on Facebook and Google

- Execute campaigns for different stages of buyer's journey to drive conversions and engagement

- Analyze metrics, develop insights, and improve campaigns performance

- Optimize campaigns by refining keywords, ad copy, landing pages, and A/B tests

- Works closely with the content marketing team to align goals with paid search

- Manage advertising budget and provide clear reporting and direction on ad spend

REQUIRED QUALIFICATIONS (MUST HAVE):

You must have 3+ years of demonstrated experience in

- Building campaigns with Facebook and Google

- Expertly using Facebook Business Manager and Ads Manager for multiple campaigns

- Effectively targeting based on custom audiences, interests, and demographics

- Setting up conversion tracking for accurate tracking and reporting

REQUIRED TRAITS

- Excellent communication skills

- Self-starter, fast-learner, and hard-worker with strong attention to detail

- Strong work ethic, high integrity, and a team-player with positive attitude

- Bachelor's degree and relevant certifications; MBA strongly preferred

WHAT WE OFFER

- Highly inclusive and collaborative culture built on mutual respect

- Focus on core values, initiative, leadership and adaptability

- Strong emphasis on personal and professional development