William O'Neil - Analyst - Campaign Generation/Content Marketing /Event Marketing

Marketing Analyst - Campaign Generation/ Content Marketing / Event Marketing

- Data Analysis Inc (DAI) is the parent company of a global group of privately held firms in fields ranging from institutional equity markets to digital investment news and information to omnichannel communication solutions.

- DAI provides leadership, oversight, and strategic direction and shapes the purpose, vision, and mission of these firms. Shared services include administration, finance, and human resources.

- DAI's global team embraces an entrepreneurial focused environment fostering collaboration, teamwork, and creativity with a dynamic culture that emphasizes the value of its associates and their dedication to success. We strive to be leaders in our field, innovators with a history of being in the forefront of using technology to deliver our services. Data Analysis Inc is based in Los Angeles, California.

Summary:

- Will be involved in the planning, developing and implementing messaging for promotion of product awareness, business plans and management communications. Partner with management, business units, or sales to leverage message.

- Develops, enhances or revises marketing collateral for web, print or other media channels. Participates in media and ad placement decisions. May work with outside agencies to build and execute a media outreach strategy.

- Will participating in design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs.

- Will be involved in Direct Marketing, Content Marketing and Event Marketing activities to support building the brand and/or expanding firms (and our offerings) exposure to a target audience.

Duties and Responsibilities:

- Be the Brand Ambassador; proactively extend corporate exposure and awareness;

- Assist in development and execution of lead campaign ideation and support development of marketing materials to support sales efforts.

- Support the production and publication of research content using CRM/CMS to various marketing channels. This includes involvement with development of firm's research ideation content for mass distribution channels.

- Support media outreach efforts to secure and expand media opportunities for company research team, including but not limited to, major (and secondary) broadcast channels, print radio, and social media outlets.

- Work closely with creative service and editorial teams on development of marketing assets.

- Thorough understand and ability to help expand social media presence and viewer engagement

- Support the development of, conduct, execution, and measurement of direct marketing campaigns, including email marketing efforts on a regular basis

- Create and produce requisite collateral consistent with brand messaging

- Collaborate in website and intranet content, ensuring relevancy and timeliness of content

- Ability to work with and understanding of campaign metrics and analytics to support strategic decisions in concert with sales goals

- Work closely with global teams (China, India, United Kingdom) on a regular basis

- Support creation of video content, including production and distribution of videos in varying mediums

- Perform other duties as requested by management

Qualifications & Requirements:

- 2 -3 years marketing communications experience

- BA/BS in marketing or related field. MBA preferred

- Experience and working knowledge with CRM's

- Event marketing experience (large and intimate events)

- Knowledge of global equity markets, specifically experience at a sell-side firm a plus

- Excellent computer skills; Microsoft Outlook, Word, Excel, PowerPoint

- Experience with Adobe Acrobat a plus

- Experience with Google Analytics

- Excellent verbal and written communications skills

- Multi-tasker extradonaire

- Organized, team player

- Positive, forward-thinking attitude

- Success driven, displays passion and enthusiasm

- Experience in extending brand in video/streaming channels

- Perform all work and activities with honesty and integrity

- Effectively communicate (and listen) clearly, professionally, politely and persuasively in all situations; respond well and in a reasonable, timely manner

- Challenge conventional practices and use creativity and information to lead, innovate, problem solve, and implement ideas to contribute to the growth of the organization

- Take personal responsibility for productivity, quality and timeliness of work

- Collaborate with co-workers to achieve common goals