Wildcraft - Lead - Retail Operations

Retail operations lead

Revenue and Profitability :

- Achieve sales and profit targets

- Grow contribution margins and market share for the business

- Track consumer demand, competition, geographic sales mix, and overall sales delivery

- Responsible for periodic Business reporting /Reviews which includes analysis and action planning

Process :

- Be updated with Retail best practices , Retail Automation/Retail Tech platforms product life cycle, new product introductions, unit volumes,

- Develop and implement SOPs for the channel as per business requirements

- Be responsible for Retail efficiency merics- APT, UPT,Conversions, SSG, Sales/SFT

- Develop an audit programme for Customer experience, Inventory , VM etc.

- Put in processes for Fraud Prevention with Finance and Commmercial

Customer Service :

- Understand customer needs, market trends and and competition

- Provide customers with the agreed Retail Experience which ensures our competitve advantage

- Create a mechanism to collect and act on customer feedback with marketing

- Provide inputs and be accountable for execution of retail marketing initiatives for new product launch , seasonal promotions and collaterals

- Manage the implementation of VM guidelines to ensure brand experience

People :

- Co- create people processes with HR team for hiring and managing employee lifecycle

- Conduct periodic people review and feedback mechanisms to identify people potential and take appropriate action

- Co- create learning and development initiatives with L&D manager to improve customer experience, manage efficient operations and develop team to take on larger responsibilities

- Create Employee engagement initiatives to ensure staff are engaged

- Design sales incentive plans which can help us achieve sales and reward objectives

- Mentor sales team and create career progression plans to handle store expansion and people development goals

Others Responsibilities :

- Finance and Commercials - Cash, Credit card and Stock Audit reconciliations, Retail Accounts Payable , Retail Compliances

- Business Development - Assist BD team in identification and evaluation of sites

- Projects & Facilities - Handover of new stores and ensure store maintenance

- Merchandising - Manage merchandising/IQ across retail outlets

Education, Experience and Skills :

- PG in Retail/Business Management

- Overall 10- 12 years' experience and 3 + years' experience handling at least 2 regions/a significant geography /at-least 50 EBOS with annual sales responsibility of 50 crores

- Mandatory Requirement: Experience of 2-3 years handling revenues of 50 cr/annum and experience in multiple geographies

- Understanding of retail automation /CRM