Job Description : - Manage the end to end Performance Funnel for the website (Customer Acquisition, Conversion and Retention) - Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance - Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's. - Optimising campaigns across multiple channels to deliver the best return on investment - Ensure ROAS and CAC targets. Bring expertise to the table to reinvent. Coordinate with Agencies for Performance Marketing. Drive Performance campaigns internally as well and own all Funnel KRAs. - Drive conversion and revenue metrics for Marketing Automation (Moengage platform) - SEO metrics to be driven via SEO agency. Own the KRAs - Drive RFM and grow active customer database - Liase with content teams internally to constantly improve conversion. - Set SOPs for performance and build customer acquisition and retention strategy. - Drive an out of the box approach to D2C business. - Build and run A/B tests across landing pages and the homepage Key Skillsets : - SEM, SEO, Marketing Automation (Moengage preferred), Performance Marketing, Digital Marketing, Social Media, D2C, Analytics

Bangalore

Wildcraft - Growth Digital Marketing Role 

Wildcraft - Growth Digital Marketing Role  ,Job Description for Wildcraft - Growth Digital Marketing Role  in Wildcraft in  Bangalore for (4-6) years of experience. Apply Now!

Job Description for Wildcraft - Growth Digital Marketing Role  in Wildcraft in  Bangalore for (4-6) years of experience. Apply Now!